London Fashion Week SS25
London Fashion Week SS25 was a showcase of bold innovation and artistic expression, where designers pushed the boundaries of fashion with imaginative collections that captivated the audience. The runway featured a striking array of shapes and silhouettes, from oversized volumes and sharp tailoring to intricate layering and bold, structured shoulders. Vibrant color palettes dominated, with deep reds, hot pinks, and black playing against playful prints and patterns. The collections highlighted a fusion of theatricality, nostalgia, and modern elegance, seamlessly blending intricate craftsmanship with sleek, contemporary design. As sustainability continues to shape the fashion industry, many designers embraced eco-conscious materials and ethical production, reinforcing fashion's role in a responsible, forward-thinking future. London Fashion Week SS25 left a lasting impression, setting the stage for the next wave of global trends while celebrating creativity, diversity, and the art of storytelling through fashion.
The Eduardo Ramos Collection:
Eduardo Ramos made a lasting impression at London Fashion Week with his SS25 collection, EXODO. The Vancouver-based Mexican-Canadian designer drew on the migration of the monarch butterfly and his own immigrant journey to craft a collection rich in symbolism and emotion. EXODO showcased transformation and resilience through delicate silks paired with structured leathers, representing the delicate balance between vulnerability and strength. Each piece was meticulously designed to reflect the stages of metamorphosis, both in nature and human experience, creating a visual narrative that captivated the audience.
Ramos’ ability to seamlessly merge his heritage with contemporary couture was apparent throughout the show. His sharp tailoring, luxurious fabrics, and bold textures told a story of endurance, honoring tradition while embracing the future. The runway was filled with powerful business suits, striking stripes, and intricately matched sets, each design featuring unique cuts and silhouettes that kept the audience entranced.
His bold, classy, and innovative designs brought an undeniable energy to the runway, reinforcing his reputation as a designer with a fresh perspective. As he continues to blend personal storytelling with high fashion, Ramos has firmly established himself as one of the most promising designers on the international stage, leaving fashion insiders eager to see what he creates next.
The SHINO Collection:
At London Fashion Week, SHINO, the Japanese costume designer and Visual kei art director, made a striking debut with her daring collection, Kingdom of World’s End. Known for her deep connection to the Visual kei subculture—a movement that blends eccentric fashion with dark, occult-inspired aesthetics—SHINO brought a dramatic and theatrical energy to the runway. The collection embraced black as its central theme, with intricate designs that captured the romantic, mystical, and dramatic essence of Japanese culture. Drawing inspiration from Japan’s Visual kei rock bands, SHINO’s designs featured elaborate costumes that seamlessly merged religious and mystical motifs into wearable art, captivating the audience.
A highlight of the show was KOUKI, the famous Japanese singer of the rock band D=OUT, who not only walked as the final model but also delivered a live performance, elevating the atmosphere and leaving a lasting impact. The Kingdom of World’s End collection, created specifically for KOUKI, marked a bold new chapter for SHINO, as her Tokyo-based label reached a global audience. Her playful, extraordinary designs featured unique silhouettes, bold sleeves, and intricate layers, each look telling its own story. With a striking color palette of deep reds, blacks, pinks, and bold patterns, SHINO seamlessly blended theatricality with high fashion, introducing the world to the dark, poetic beauty of Visual kei.
The Lenifro x Fab Morvan Collection:
Lenifro, the Spanish fashion brand founded by Elena (Helen), made a bold statement at London Fashion Week with its Rob & Fab Forever collection, paying tribute to the iconic 80s/90s group Milli Vanilli. Designed in collaboration with Fab Morvan, the surviving member of Milli Vanilli, the collection celebrated the group’s influence on both fashion and music. With oversized volumes, asymmetrical cuts, and bold shoulder pads, Lenifro reinterpreted the era’s distinctive style while infusing her signature retro aesthetic. The use of sustainable materials, such as recycled polyester from plastic bottles, also delivered a powerful message of resilience and environmental consciousness.
The Rob & Fab Forever collection was not only a nostalgic nod to Milli Vanilli’s legacy but also an innovative showcase of genderless, colorful creations. Lenifro’s unique prints, daring silhouettes, and bold shoulder shapes accentuated the body, capturing the spirit of the original designs while embracing inclusivity. From matching sets to an impressive collection of belts in various sizes and shapes, the collection pushed fashion boundaries. The bold color palette featured hot pinks, deep reds, blacks, and hints of yellow with touches of blue. Lenifro captivated audiences with her innovative fusion of fashion and music, solidifying her reputation as a designer who consistently pushes creative boundaries and challenges conventional norms.
Guests at GFC’s London shows were treated to a complimentary tequila bar sponsored by Aeon Black x Coracho - an ‘haute’ Tequila that enriches life with the extraordinary by creating new, unconventional connection - and were given a chance to engage with, try on, and purchase from Ukrainian belt-basque brand Hinkelman.
Makeup Team:
@aofmakup | @dermalogicauk
Hair Team:
@odetedasilver | @goldwelluki
About Global Fashion Collective
Global Fashion Collective (GFC) is a platform led by a group of dynamic individuals who share the goal of cultivating an inclusive and diverse fashion industry. Global Fashion Collective aims to accelerate designer development by producing innovative runway showcases globally in fashion capitals to increase international media visibility and expand new market opportunities for their show’s participating designers. As the sister company to Vancouver Fashion Week, which has produced shows since 2001, GFC works with a wide range of international designers at all runway shows. Global Fashion Collective operates a showcase in Tokyo, New York, London, Milan, and Paris during Fashion Week.
About Coracho
a sophisticated premium Tequila rooted in artisanal Mexican culture, but with an extraordinary edge. Here for the Avantgardists in life, with boundless curiosity and who, just like us, thrive on new, unconventional connections. We treasure traditions, but love to add a bit of boldness and experimentation. That’s how we enrich life and bring a taste of the extraordinary from Mexico to the world.
About Hinkelman
Founder & Creative Director, Margaryta Hinkelman, ventured into the fashion industry, fueled by her artistic expression and a strong inclination to showcase the allure of feminine curves.
At the heart of the Hinkelman brand lies its distinctive offering, the "belt-basque." This remarkable accessory has the power to revolutionize any ensemble, elevating it to a realm of style and originality, while delicately accentuating the waist with an indelible silhouette. HINKELMAN 's motto, "The world spins around the waist," encapsulates her mission to instill a sense of empowerment in women, fostering a feeling of femininity, allure, and confidence. The brand caters to discerning individuals who value exceptional craftsmanship, meticulous attention to detail, and the profound significance of life's finer nuances.
