The Beauty Show Live 2024
The Beauty Show Live 2024
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| The Marie Claire stage |
I was invited to the 2024 Beauty show live at the business design centre in angel Islington. The beauty show live is a 3-day affair, with different celebrity guests and beauty professionals giving live demonstrations and talks.
Beauty Box by cohorted Beauty 
There were VIP tickets and regular tickets on sale, and more than 70 different brands on display. With different interactive games to take part in, where visitors could win prizes like discounts on their next purchase or free samples.
About Mielle
Mielle was founded by Monique Rodriguez in 2014 after her healthy, hair care regimen for her tailbone-length hair became somewhat of a craze among her social media followers. The company began on the back of one product, the Advanced Hair Formula, a unique proprietary blend of herbs, amino acids and minerals to support healthy hair, skin, nails, and immune system.
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| Camille Rose haircare display |
Melanin Hair care
At the beauty show live, I was also able to book a hair appointment with melanin hair care, where I was introduced to their products for the first time. With a live application of their oil and leave-in conditioner. Some of my favourite brands were also demonstrated at the show. I currently use innersense on my hair. Having been introduced to them through a PR company. Magazine company - warpaint were offering complimentary makeup touch-ups throughout the day to all visitors, which was really nice of them. Live talks were held on the stages at either end of the centre. Up on the second floor is where any booked treatments were able to be enjoyed in a more peaceful, intimate setting.
Kai Beauty
On my way out, I was introduced to a makeup mirror brand that are making waves on tiktok for their innovative designs. Pocket sized light up mirrors. Desk mirrors and travel beauty kits. All of their products feature a bright led light with three settings, plus a 10x magnifying mirror.
My luxury Beauty Box
About Cohorted Beauty
Cohorted beauty is a luxury monthly subscription Beauty Box that launched in 2016. With letterbox gifts and gift cards also available.
About Floral Street
Floral street curate fragrances for the home and for individuals. They have also branches out into handcare. Michelle Feeney, Floral Street founder is something of a beauty powerhouse. She started PR, before moving to New York and being rapidly headhunted by Estée Lauder Companies to work on Prescriptives and Crème de la Mer before being promoted to Vice President, Global Communications of MAC Cosmetics following their acquisition by Estée Lauder Companies.
Area for VIP ticket holders 
Ridgeview English sparkling wine bar
She led MAC to become the world’s biggest make-up brand, spearheading the legendary MAC AIDS Fund and Viva Glam initiatives, realising that beauty could create broader social awareness and change. After moving back to the UK, went on to become CEO of St Tropez (pioneering their Princes Trust collaboration) CEO of PZ Cussons Beauty Division, before taking a career sabbatical. Michelle is now back with Floral Street, a modern British fragrance brand with sustainability and eco-responsibility at its very core.
I find urban, British women so inspiring: they are strong, confident and inquisitive, so I decided that Floral Street would be a collection of incredible fragrances built with them in mind and created by one of the best noses in the world. And, it was important to me that it should be accessible and affordable, too.I think of Floral Street as an ‘up-start’ brand. Yes, we’re a start-up, but we’re also doing everything differently, from making recyclability and sustainability the core of our brand, a first in fragrance. I’m also against the use of using sexuality to sell scents – it’s degrading and old fashioned- we want to change the conversation around that.”
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| New skin care line released on day one of the beauty show |
About BDK Parfums
Founder David Benedek was immersed in the world of perfumery from an early age. His grandparents, exiles from Transylvania, were pioneers in the Parisian perfume industry. Being among the first to distribute prestigious brands like Worth and Christian Dior in the 1950s. They eventually specialized in selling perfumes and luxury goods to foreign visitors in Paris, opening their first boutique in the 1960s at the corner of Rue Royale and Rue Saint-Honoré.
The family's expertise in perfumes was passed down from generation to generation. David studied economics and then moved to Beijing and New York in 2010 for further education. Upon returning to Paris, he joined the Institut Français de la Mode in 2012, focusing on the perfume and cosmetics industry. For over a year, he trained to identify the main raw materials, olfactory families, and their nuances, honing his skills in fragrance creation. Working with the Givaudan teams, David deepened his understanding of the subtleties of perfumery.
His passion gradually turned into a vocation, leading him to continue his training at the Cinquième Sens Institute. This experience helped him refine his olfactory universe, laying the foundation for the BDK Parfums perfume house.
About Mario Badescu
This iconic brand was conceptualised when Mario Badescu left Romania in the 1960's, to embark on a journey in pursuit of the American Dream. Crafting all of his products by hand, he set out to introduce his European-style facials to the people of New York City. It was in his NYC apartment that he created the now iconic Drying Lotion.
About Laura Mercier
Laura has always been an artist at heart. At age 17, she enrolled in painting school in Paris but soon shifted her talents toward a new canvas, leaving paint brushes for makeup brushes. She attended the prestigious Carita Beauty Institute where her innate eye for makeup artistry flourished. Laura instantly excelled in her classes and was soon elevated to makeup artist and teacher at the institute.
About Bare Minerals
Leslie Blodgett transformed the beauty industry with the launch of bareMinerals in 1995, introducing the masses to the skin-improving benefits of mineral makeup. In 1997, Leslie began selling bareMinerals’ first line of products on QVC.
About Ameliorate
Originally born out of our founder Annette's desire to find a successful treatment for her Keratosis Pilaris (also known as ‘chicken skin’ commonly found on the backs of your arm) AMELIORATE’s skincare scientists used their expertise to help combat the condition’s rough, dry and bumpy texture. After a lifetime of struggles with KP, it was when Annette’s own children developed the same condition that she decided to take action. Teaming up with some of the UK's leading skincare scientists, together they created AMELIORATE. We are the UK’s first dermatological skincare brand proven to help treat rough, dry, bumpy skin.
About Avant
Founded in Old Street, London in 2016. This artistic hub greatly inspired Avant’s slick and innovative brand identity with design as a key component of their brand. Avant aim to educate their customers by helping them to better understand the ingredients they put on their skin and make an informed choice.
About Ridgeview
Ridgeview provided the VIP services on the day, with a wine bar on the main floor and another cafe upstairs. Ridgeview have been producing English sparkling wine since 1995 at their vineyard in Sussex beneath the South Downs Ridge.
The beauty show live is a fabulous day out for friends or even a solo outing, where you can get luxury products at a fraction of their usual price. Book treatments and stop for something to eat and drink. Visit www.thebeautyshow.co.uk to book for next year.
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| The Business design centre |